Ask a Librarian:
American Farm School on Facebook
New Books

Consumer Behaviour

Zubin Sethna & Jim Blythe

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.

This book is available at the Library; Call. No.: RES 658.8342 Set 

Ask your Librarian to assist you in finding this book, or you can search through our Library Catalog for more details on this book.

© 2017-23 American Farm School