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New Books

Digital Marketing: strategy, implementation and practice

Dave Chaffey, Fiona Ellis-Chadwick

Now in its sixth edition, "Digital Marketing: strategy, implementation and practice" provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. "Digital Marketing" links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

The book is available at the Library; Call. No.: RES 658.872 Cha.

Ask your Librarian to assist you in finding this book, or you can search through our Library catalog for more details on this book.

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