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Global Marketing Management

Warren J. Keegan

Powerful trends are sweeping the marketing field today. Developing a global point of view and keeping pace with the changing environment is challenging every industry and every organization from new start-ups to established global giants. "Global Marketing Management", eighth edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view. A special focus is placed on the big emerging markets - China and India, in particular, but also Brazil, Russia, South Africa, Indonesia, and Turkey (the BRIC-ITs) and countries in all of the emerging world regions from the Americas, Asia, Europe, the Middle East, and Africa.

The book is available at the Library; Call. No.: 658.84 Kee.

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