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Market Your Way to Growth : 8 Ways to Win

by Philip and Milton Kotler

"Market your way to growth" shows you how to survive these rough economic waters. The book details nine megatrends that will offer new opportunities throughout this decade, including a global redistribution of wealth, urbanization, an accelerating green global economy, rapidly changing social values, and more. Evaluate your business's readiness to navigate this shifting economic landscape using these eight growth strategies.

The book is available at the Library; call. No.: 658.8 Kot.

Ask your Librarian to assist you in finding this book, or you can search through our Library catalog for more details on this book.

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