Social Media Analytics: techniques and insights for extracting business value out of social media
by Matthew Ganis and Avinash Kohirkar
"Social Media Analytics" is the complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on 'public opinion' about your products, services, and experiences.
The book is available at the Library; Call. No.: 658.84 Gan.
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